Ordinance Ending the Sale of Flavored Tobacco Products in Sacramento County Takes Effect Today

The Sacramento County Board of Supervisors approved the measure in January to protect children from the tobacco industry’s predatory marketing

July 25, 2022

Sacramento, Calif. – Starting today, tobacco retailers in Sacramento County are required to end the sale of all flavored tobacco products – including menthol cigarettes, e-cigarettes and flavored shisha.

The American Cancer Society Cancer Action Network (ACS CAN) recognizes ending the sale of flavored tobacco products as a critical step to prioritize the health of children and historically marginalized communities over Big Tobacco’s interests and bottom line.

The following is a statement from ACS CAN California Managing Director Jim Knox:

“Menthol, other candy- and fruit-flavored tobacco products are a key part of the tobacco industry’s strategy to entice our youth into a potential lifetime of addiction. Research shows that flavors drive the unprecedented increase in youth tobacco uptake, with 81% of kids who have ever tried tobacco starting with a flavored product.

“Big Tobacco also has a long history of using flavored products to target populations with limited incomes, communities of color and LGBTQ+ communities, resulting in disproportionate death and suffering due to tobacco-related diseases like cancer.

“By ending the sale of all flavored tobacco productions, the Sacramento County Board of Supervisors steered toward creating a healthier and more equitable environment, where our children and all our communities can thrive.”

Media Contacts

Priscilla Cabral-Perez
Regional Multicultural Media Advocacy Associate Director