Cancer, Cardiovascular Patients and Public Health Advocates from Around Maine Rally Legislature with Virtual Tobacco Action Day

Lawmakers have opportunity to combat public health impact of COVID-19 by enacting policies proven to reduce and prevent tobacco use, including tobacco tax increase

April 13, 2021

PORTLAND, ME – Today, state legislators heard from cancer and cardiovascular patients, survivors, and public health advocates during Maine’s virtual Tobacco Action Day. Even though the advocates could not travel to the capitol this year, they made their voices heard through virtual meetings, phone calls and social media. 

The event, organized by the American Cancer Society Cancer Action Network (ACS CAN) and the American Heart Association (AHA), drew public health advocates from around the state to urge lawmakers to support lifesaving public health legislation. This year volunteers urged lawmakers to enact policies that will impact Big Tobacco’s deadly influence in the state.

With smoking contributing to over a quarter of cancers deaths in Maine, the deadly results of the tobacco industry’s targeting of youth and marginalized communities cannot be ignored, especially now: the Centers for Disease Control and Prevention (CDC) has named smoking a risk factor for developing severe illness from COVID-19.

“Tobacco companies continue to target our children, communities of color, communities with lower incomes, rural communities and members of the LGBTQ community with sweet, sleek, cheap, and deadly products, including e-cigarettes, cigars, chewing tobacco, and cigarettes,” said Allyson Perron, Director of Government Relations for AHA in Maine. “We join public health advocates across the state in supporting a comprehensive approach to tobacco control aimed at lowering tobacco use rates and protecting everyone from the deadly impact of tobacco products.”

Specifically, volunteers asked lawmakers to support a $2 increase in Maine’s tobacco tax, fund tobacco prevention and cessation programs at the CDC recommended level of at $15.9 million, and end the sale of all flavored tobacco products, including menthol cigarettes. Advocates noted that a $2 increase in the cigarette excise tax would lead to a nearly 20% reduction in youth smoking in Maine.                                            

“We owe it to our ourselves to tackle tobacco use in Maine and kick Big Tobacco to the curb in all our communities,” said Hilary Schneider, Government Relations Director for ACS CAN in Maine. “We can do this through proven evidence-based public policies that help people quit or never use this deadly product in the first place.”

“Increasing the tax on cigarettes, funding tobacco prevention and treatment programs at the CDC recommended level and ending the sale of all flavored tobacco products in Maine will help save lives. We must combat the millions of dollars Big Tobacco spends in our state on targeting our kids, rural communities, communities of color, and the LGBTQ community with their deadly products – in doing so, we will ensure a healthier future for all Mainers,” continued Schneider.  

To learn more about how ACS CAN is advocating for cancer patients and survivors through this unique time on the state and federal level, or to learn more about how you can support efforts like this, please visit:



The American Cancer Society Cancer Action Network (ACS CAN) is making cancer a top priority for public officials and candidates at the federal, state and local levels. ACS CAN empowers advocates across the country to make their voices heard and influence evidence-based public policy change as well as legislative and regulatory solutions that will reduce the cancer burden. As the American Cancer Society’s nonprofit, nonpartisan advocacy affiliate, ACS CAN is critical to the fight for a world without cancer. For more information, visit


About the American Heart Association

The American Heart Association is a leading force for a world of longer, healthier lives. With nearly a century of lifesaving work, the Dallas-based association is dedicated to ensuring equitable health for all. We are a trustworthy source empowering people to improve their heart health, brain health and well-being. We collaborate with numerous organizations and millions of volunteers to fund innovative research, advocate for stronger public health policies, and share lifesaving resources and information. To learn more or to get involved, visit or follow us on FacebookTwitter and Instagram.

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