Tobacco is responsible for roughly 1/3 of all cancer deaths -- or approximately 1,000 deaths in Vermont this year.
Ending the Sale of Flavored Tobacco Products
Flavors are a marketing weapon used by Big Tobacco to target youth. The evidence is clear: flavors hook kids.
More than 80% of teens who have ever used tobacco started with a flavored product, and are more likely to continue using tobacco in the future.
Youth report flavors are a leading reason they use tobacco products and perceive flavored products as less harmful.
Altering tobacco product ingredients and design - like adding flavors - can improve the ease of use of a product by masking harsh effects, facilitating nicotine uptake, and increasing a product’s overall appeal.
In VT, 9% high school students smoke. Our youth smoking rate is higher than the national average. Some counties double the national average.
If smoking continues at the current rate among youth, 10,000 VT kids (under 18) alive today will die prematurely from a smoking-related illness.
Menthol hooks kids
More than half (54%) of youth ages 12-17 who smoke use menthol cigarettes. That's higher than any other age group.
For black youth ages 12-17 who smoke, seven out of 10 use menthol cigarettes. Big Tobacco has shamelessly and disproportionately marketed mentholated brands to black communities for decades.
A nationwide study showed that of young adults (over 18) who smoked, a majority started with menthol cigarettes.
Mint and menthol make up a large majority of Juul’s sales, with estimates as high as 80%.
The evidence indicates that if any e-cigarette flavors are left on the market, kids will shift from one flavor to another.
Menthol makes cigarettes easier to smoke and harder to quit. 54% of kids who smoke use menthol cigarettes. While the adult smoking rate in Vermont is 15%, it’s 26% for people of color. LGBTQ youth in Vermont are 2X more likely to smoke than non-LGBTQ youth. Youth report flavors are
What is your reason to fight tobacco use? Have you lost a loved one to lung cancer? Do you want to protect your kids or grandkids from the e-cigarette epidemic? Are you a former smoker who knows how hard it is to quit?