New Data Highlights Link Between Electronic Cigarette Advertising and Incidence of Youth E-Cigarette Use

CDC Data Underscores Urgent Need for FDA Regulation

April 25, 2016

WASHINGTON, DC April 25, 2016 Data released today by theξCenters for Disease Control and Prevention (CDC)ξand published in the journal Pediatrics found an overwhelming association between electronic cigarette advertisement exposure and e-cigarette use among teens.

A statement from the American Cancer Society Cancer Action Network (ACS CAN) follows:

The CDC data reveal troubling trends about tobacco use among middle school and high school students and emphasize the increasingly urgent need for the Food and Drug Administration (FDA) to regulate all tobacco products. The figures show the e-cigarette industry has been successful at marketing its products to our nation 's youth stating that middle and high school students with greater advertising exposure through retail stories, print, online and television media have higher odds of e-cigarette use.

Until the FDA finalizes its proposal to regulate e-cigarettes and other tobacco products, tobacco companies will continue their relentless efforts to addict kids to their deadly products by marketing to them with attractive flavors, provocative advertising and celebrity endorsements. Continued lack of regulation of products popular with youth, including e-cigarettes, cigars, hookah and other smokeless tobacco products only serves the interests of the tobacco industry to the detriment of the health of our nation 's youth.

The administration should immediately finalize the deeming rule and apply the marketing and advertising restrictions that currently apply to cigarettes to e-cigarettes and all other tobacco products.ξWith full authority, the FDA can combat the tobacco industry 's aggressive marketing tactics of these unregulated products to children, which remains a significant threat to public health.

ACS CAN, the nonprofit, nonpartisan advocacy affiliate of the American Cancer Society, supports evidence-based policy and legislative solutions designed to eliminate cancer as a major health problem. ACS CAN works to encourage elected officials and candidates to make cancer a top national priority. ACS CAN gives ordinary people extraordinary power to fight cancer with the training and tools they need to make their voices heard. For more information, visitξ



Jill Courtney or Alissa Crispino

American Cancer Society Cancer Action Network

Phone: 202-585-3278 or 202-661-5772

Email:Œæ[email protected] or [email protected]

#tobacco #youth #e-cigarettes #cdc #fda

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