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Deb Knuth ACS CAN Government Relations Director 701-250-1022 [email protected] Big Tobacco's Dirty Money and Misleading Measure 4 Ads Deceive Voters:  North ... victory is a tragedy for North Dakota. Measure 4 would have raised the tax to $2.20 per pack on cigarettes and instituted a new tax rate of 56 percent of the wholesale purchase price on all other tobacco products including e-cigarettes.  Raising tobacco taxes is a proven way to ... course, tobacco companies fiercely opposed the initiative because they knew it will cause people to quit smoking or never start - and that would cost them millions in profits. In every state that has significantly raised its tobacco tax, the number of cigarette packs sold has declined. ...