Big Tobacco is about to meet a challenge in the state of California. Yesterday, ACS CAN CEO Dr. John Seffrin announced a pledge to support California's Proposition 29, the California Cancer Research Act, an historic ballot initiative that would make California the second largest funder of cancer research after the U.S. federal government.
Tuesday marks a significant day for our country as we elect officeholders at all levels of government. Voters in Missouri have another important issue on the ballot that, if passed, could potentially save 22,000 lives a proposal to increase the state's lowest-in-the-country tobacco tax.
As you're reading this, cancer advocates are fighting a major battle against Big Tobacco in California - a battle that, if won, could save more than 100,000 lives, $5.1 billion in healthcare costs and protect nearly 230,000 kids from the dangers of tobacco.